Reward makes key hire to bolster team in London and the South East

Photograph: (Left to Right) Simon Adcock and Sam Percival

Reward Finance Group has further bolstered its ambitious growth plans in London and the South East by appointing Sam Percival as its new Business Development Director.

With Reward providing tailored business finance loans and asset based solutions between £50k and £5m to SMEs, Sam’s focus will be on enhancing its presence in the region and further cementing relationships with its established network of introducers, commercial finance brokers and borrowers.

With over 17 years’ experience in the finance sector, primarily within business development, Sam will work closely with both his own contacts and Reward’s network to guide SMEs through the working capital needed to grow their business or overcome a short-term financial need.

Speaking about joining Reward, Sam commented: “Having worked previously with Simon, who leads the team at Reward in London, I’ve seen from afar the giant strides he and the company have made in the South East since launching late last year. The opportunity to be part of a business on such a rapid growth path and play an integral role in this ongoing success story was a key factor in me joining.

“Reward’s reputation in the region is built on its flexible, common-sense approach to structuring deals and its commitment to helping remove barriers that can prevent SMEs from accessing the funding they need. Few lenders truly understand the business needs of its customers, but I feel I’m joining a company which really puts great emphasis on this and goes the extra mile to find the right solution.”

Simon Adcock, Reward’s Regional Director for London and the South East, added: “It’s hugely satisfying to see our progress in the region and be in a position to appoint someone of Sam’s experience and knowledge in the commercial finance sector. I’m confident he will prove to be a real asset to the business and will be integral to our future growth.”