Digital Marketing Executive
Leeds City Centre

As Digital Marketing Executive, you will combine your technical and creative skills to deliver engaging digital marketing campaigns across a full mix of digital marketing channels to our external and internal audiences – our introducer network, our clients and the Reward Team.

As part of the Marketing Team, and reporting to the Head of Marketing, you will join a dynamic and forward-thinking organisation and contribute to an integrated Marketing Strategy, for both external and internal customers.

The Work – accountabilities & responsibilities:

  • Be passionate about brand and brand communication
  • Be responsible and capable in producing ideas and content that are on-brand – both in terms of our brand identity guidelines and delivery of our brand promise
  • Work as part of the Marketing Team and alongside our strategic brand partner, to ensure digital communications and campaigns are integrated with broader brand activity
  • Generate creative ideas and themes to maximise the digital marketing experience
  • Plan and deliver engaging content and digital marketing campaigns via appropriate communication channels to Reward’s target audiences and drive traffic to Reward’s website
  • Work on the development, launch and maintenance of the new Reward website
  • Manage specific areas of Reward’s SharePoint Intranet and Viva Engage
  • Manage SEO, PPC and paid social media campaigns
  • Manage Reward’s social media platforms across LinkedIn, Instagram, Twitter, YouTube and TikTok, as appropriate, bringing this function back in-inhouse and working with the Marketing Team and key agency partners in delivering high quality content
  • Manage the email marketing channels and issue key communications – This may involve sourcing a new email service provider (ESP)
  • Create reports on analysis obtained from Google Analytics, social media platforms, email marketing systems and/or other appropriate data reporting sources
  • Stay ahead of new media developments
  • Research, suggest, manage and monitor online advertising and sponsorship opportunities
  • Maintain accurate information on the Contact Database/CRM
  • Review all digital communications to determine their success and any required improvements
  • Attend and support with events
  • Liaise with suppliers
  • Deliver all digital marketing to a high standard and within budget, thinking and acting in line with our business values

The Person – skills & experience:

  • Experience within a Digital Marketing role, with a minimum two years of demonstrable experience
  • GCSE Maths and English Grades A-C is essential and being educated to degree level (or equivalent) in Business or Marketing is desirable
  • Excellent planning and organisation skills to cater for multiple demands – highly organised with the ability to prioritise work, create project plans and manage tight and changing deadlines
  • Excellent attention to detail and communication skills
  • Confidence in communicating and proactively engaging with Reward’s Directors and the wider Team; customers; and external agencies and suppliers
  • Creativity with a good eye for design
  • Ability to take charge and deliver on your own; be proactive and independent
  • Excellent problem solving and decision-making ability
  • Ability to use Microsoft Office – experience of Adobe packages, WordPress and MailChimp is beneficial
  • Willingness to take full ownership of your projects, team and actions – a real self-starter who has a genuine passion for all marketing activities

Requirements:

  • You will be required to attend events and travel to other locations and Reward Finance Group offices – this may include an overnight stay

Benefits:

In addition to a competitive salary, you’ll also benefit from:

  • 28 days annual leave, plus bank holidays
  • An employer pension contribution of 10% of your base salary
  • Company paid for Private Medical Insurance, Health Cash Plan and Employee Assistance Program
  • Access to a range of gym & retail discounts and perks
  • Death-in-Service benefit of four times your salary
  • Salary sacrifice scheme to purchase an electric car
  • Bonus – dependent on personal performance

Closing Date: Friday 3 May 2024

APPLY HERE